Hi, I’m Ben Whitaker, one of the original founders of Masabi.

I became known in the fare collection industry in 2007 for voicing new ideas that challenged the accepted solutions of the day, such as bringing mTickets into the mainstream, and around the savings of time, cost and risk from using shared SaaS platforms instead of buying everything bespoke. Welcome to my page where we discuss all things transit related. If you like what I post, check back in to find out more about what will be coming along next!

Transit Voices Podcast

The Transit Voices podcast will be speaking with other voices from the transit community to hear their new challenging views and projects, hopefully, so that the best new ideas can spread.

This month’s guest on Transit Voices is Jennie Martin MBE, the newly appointed chair of Bus Users UK and the former Secretary General of ITS (UK).  In a conversation with Masabi co-founder Ben Whitaker, Jennie highlights the communication gap between the transit sector and its customers. “I do feel very […]
On this month’s Transit Voices podcast, Ben Whitaker speaks with Dal Kalirai, Sales and Partnerships Director at National Express West Midlands, about the importance of women in the transportation industry, ensuring passenger safety on buses, and the benefits of incorporating technology into ticketing systems. In the conversation, Dal talks about […]
In February’s Transit Voices podcasts in 2023, Masabi co-founder Ben Whitaker talks to Mastercard’s Global Public Transport Leader, Andy Taylor. In this episode, Ben and Andy discuss how any technological innovations in ticketing must have the passenger at the center, “It’s about the consumer at the end of the day, […]
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Ben's Blog

Blog posts and explainers featured here are about things we do at Masabi as well as what we believe will shape the transit of tomorrow, and how we think it will benefit riders and agencies.